Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

If you were a pundit who had to answer every Big Question about politics and economics with the same four-word explanation, what would it be? Some TV regulars do quite well already with "Taxes are too ...

It has been almost a year since we outlined our strategy to dismantle racism and increase racial equity in scholarly publishing of health services research. Since then, we have developed a Health ...

The Census Bureau released its annual report yesterday on “Income and Poverty in the United States: 2019” with lots of updated data on household income and household demographics. Based on those new ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...

Many people today are realizing how demographics—such as sex, income, neighborhood affluence, and crime—can shape success and happiness. This awakening is a positive step. Yet a new study also reveals ...