LEVI's 2Q25 results confirm accelerating profitable growth, with broad-based 9% organic revenue growth and record gross margins, validating my bullish thesis. The DTC channel is now a key margin ...

DTC might be hot right now, but it’s not the right strategy for every brand to pursue, argues Dave Lowe, strategy partner at Digitas Experience Consulting. Direct-to-consumer (DTC) brands have been a ...

PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...

Adobe’s Scott Rigby lists the various factors that organisations must consider when launching a DTC e-commerce strategy. Business-to-business (B2B) organisations are beginning to see the advantages of ...