E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

With social commerce expected to encompass $2.9 trillion dollars in transactions by next year, research shows that 30% of consumer brands do not have a social commerce strategy, despite social ...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without ...

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. Tailoring product descriptions, marketing campaigns and ...

AI is no longer just a research assistant; it’s taking action. With advancements like OpenAI’s Operator, AI can now complete full tasks on a user’s behalf. Think: not just recommending a product, but ...

Gone are the days of traditional PR and glitzy paid advertising. Sure, pretty magazine pictures still capture people’s attention, and an endorsement by Oprah is still the holy grail for success.

In today’s uncertain economy, the reigning mantra is, 'Do more with less'. Companies across every industry are looking for ways to increase revenue while reducing costs. To meet these twin imperatives ...