92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business. To have an idea about the best content ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. Tailoring product descriptions, marketing campaigns and ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without ...

With social commerce expected to encompass $2.9 trillion dollars in transactions by next year, research shows that 30% of consumer brands do not have a social commerce strategy, despite social ...

Opinions expressed by Entrepreneur contributors are their own. Social commerce, the combination of ecommerce and social media platforms, is one of 2022’s leading marketing and sales trends. Despite ...

Social commerce is a fast-growing segment of the US ecommerce market that’s garnering more attention and investment from media companies and brands. By 2023, we expect US social commerce sales to ...

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over ...