Chill Polish sees Coors Light trying to insert itself into consumers’ conversations with an unexpected use of its color-changing technology that the brand hopes consumers will see as fun while making ...

Fact: No one likes warm beer. With the holiday party season already in full swing, Coors Light has invented a new way for beer drinkers to temperature check their glass of beer to avoid an unpleasant ...

Different styles of beers have different ideal serving temperatures. But for Coors Light, only one temp will suffice: "as cold as the Rockies." To hammer that point home, since 2007, the brand has ...

For beer drinkers out there worried about whether your beer is still cold, Coors has a solution. The company known for beer "as cold as the Rockies," has invented a new way for beer drinkers to ...

If you like cold beer, Tuesday should now be your favorite day of the week. Coors Light this week launched its Chill Polish - a nail polish that turns from slate gray to “Coors Light blue” at the ...

Fact: No one likes warm beer. With the holiday party season already in full swing, Coors Light has invented a new way for beer drinkers to temperature check their glass of beer to avoid an unpleasant ...