Coca-Cola launched Project Fizzion, an AI system built with Adobe that governs its brand identity across more than 200 ...
Coca-Cola has been given a complete design overhaul by Jones Knowles Ritchie, amplifying the brand's most iconic assets. The ...
The new identity looks like a simple design update. It serves as a succession plan for the world’s most famous product.
After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette ...
The 140-year-old brand debuted a new visual identity this week. For any brand, a major redesign is a make-or-break moment.
It’s a different kind of New Coke.
Coca-Cola announced a subtle tweak to its brand design on Monday. The iconic beverage company dubbed it a “visual refresh,” and there’s a new 90-second video to announce the changes. But social media ...
As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than ...
Coca-Cola is one of the world's most recognisable brands, with visual assets such as its signature red and white colour ...
The 140-year-old brand rebuilt its entire visual system, and the reason sits closer to the balance sheet than the shelf.
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