Sitka is one of the biggest names in the world of hunting gear—and for good reason. The brand is known for its high quality, long-lasting apparel, from hoodies and base layers to jackets and bibs. And ...

I’m a firm believer that Fred Bear was right: The best camouflage is sitting still and quiet. It’s tough to get me excited about any new camo design these days. But when Sitka offered me a sneak peek ...

While whitetails have fairly keen eyesight, turkeys, hands down, have the best eyes in the woods. These birds see a much broader spectrum of color than deer, even wider than humans. Although you can ...

W.L. Gore, the same company that brought us Gore Tex, is now setting its sights on helping hunters kill deer more effectively using their new Optifade digital camouflage. Apparently, someone had the ...