When Cynthia Chen posted photos of rugs she’d crafted based on her favorite Asian snacks — Calbee Shrimp Chips among them — Twitter noticed. Chen, a Chinese American product designer in San Francisco, ...

Consumer insight and access to a diverse, innovative Asian portfolio enables this company to drive sales by reinventing global snacking in the US and beyond.

FAIRFIELD, CALIF. — Calbee America, Inc. brand Harvest Snaps is expanding its vegetable-based snack offerings with the launch of Artisan Sea Salt Baked Green Pea Snacks. Made with milled organic whole ...

As Asian-inspired snacks continue to boom in the US, Calbee is positioning itself at the forefront of the trend, leaning into Japanese, Thai and Korean flavors, explains Melanie Plaz, VP of marketing ...

Snack brand Calbee is growing through a two-pronged approach: driving its core US brand Harvest Snaps at the same time as elevating its Japanese snack brands to a new level among US consumers, company ...