Bubble gum flavored rainbow unicorn toothpaste and a magical unicorn toothbrush! How well will it clean my stained teeth?!

That sparkly bubblegum toothpaste might taste great, but a new report finds that many young kids are piling on way too much of the stuff on their toothbrushes - and that's not good for their teeth.

Patient confusion in the toothpaste aisle is high due to marketing; clinical guidance must focus on active ingredients over branding. The American Dental Association (ADA) Seal of Approval is a ...