As brand visibility grows, so does the risk of bad actors exploiting your company’s name and logo online. Fake websites, impersonator accounts and counterfeit listings can erode trust quickly, and ...

The rise of artificial intelligence poses brand protection challenges for businesses and firms, but it is also providing opportunities to fight back, according to practitioners. Kristina Montanaro ...

Your brand is more than just a logo and a catchy name; it's the sum of your reputation, your audience's trust, and your hard work. Many marketers and business owners focus on building their brand but ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As digital innovation accelerates, brand owners and brand protection ...