Golfers may not dominate headlines the way entertainers do, but their strategic approach to partnerships offers one of the ...

According to Richard Frank, Chief Marketing Officer of Capstone Strategic, the refreshed brand better reflects how the firm already works, and thinks.

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...

Most B2B startups are in constant dialogue with their prospects and customers through sales conversations, onboarding sessions, usage analytics, and support interactions. When the time comes to ...

ST. LOUIS--(BUSINESS WIRE)--Caleres (NYSE: CAL), a market-leading portfolio of consumer-driven footwear brands, announced today that Nancy Bitetto has joined the company as senior vice president of ...

In 2026, the post-secondary institutions that treat brand trust as an asset—built deliberately, protected carefully and proven consistently—will be rewarded. The market is not asking institutions to ...

As tech-hotel brand Yotel plans to scale from 23 hotels to 100 by 2031, the group has restructured its marketing leadership to put brand at the centre of guest experience, culture and commercial ...

The MarketWatch News Department was not involved in the creation of this content. MediaOne welcomes Jenny Rose as its new Senior Vice President of Brand Growth Strategy. This appointment reinforces ...

Since August, McCandless has worked closely with Terri Eagle Group, playing a central role in client engagements spanning ...

The desire for stability, security, and comfort is a basic need for not only people but also businesses, whether small, medium, or large. Unfortunately, we're facing a world where it's become ...

“Nancy brings a proven track record of success and solid background of building luxury and contemporary fashion brands,” said Schmidt. “Her expertise will enable us to advance our brand ambitions and ...