Pro tip: If you’re hesitant to go for a full-blue moment, match your shade of blue to your skin’s undertone, says Hernandez. “Cool and neutral skin tones can wear most cool-toned blue hair colors, ...

From Megan Rapinoe's bright purple pixie to Katy Perry's tousled pastel bob. Getty Images/ InStyle When most people think about switching up their hair color, more often than not, people associate ...

One of the greatest advancements in the world of at-home hair color has been the variety of options available. The creative potential is endless with the vast number of shades and dyes on the market.

Rock purple hair color like US women’s soccer champ Megan Rapinoe NEW YORK--(BUSINESS WIRE)--Ever since you dunked your hair in grape Kool-Aid, you’ve had a fascination with purple hair color. The ...