There is a lot of excitement — and a lot of hype — around blockchain, the emerging technology that helped launch Bitcoin and that is now being touted as a potential solution to a myriad of business ...

In today's fast-paced digital advertising world, transparency, security and efficiency are more crucial than ever. Traditional advertising methods, which often struggle with issues like ad fraud and ...

The rise (and fall, and rise, etc.) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And advertisers and online publishers hope blockchain-based ad ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what ...

This article appeared in Cybersecurity Law & Strategy, an ALM publication for privacy and security professionals, Chief Information Security Officers, Chief Information Officers, Chief Technology ...

"Blockchain marketing" is the buzzword for 2018. So much so that the Interactive Advertising Bureau (IAB) released their "Blockchain for Video Advertising" whitepaper detailing how this new technology ...

Even as digital advertising reaches parity with TV in terms of media spend, the space is having a decidedly rough go of it in 2017. Some of the most influential marketers in the world like Procter & ...

The Interactive Advertising Bureau wants marketers and publishers to consider exploring or even embracing blockchain, the technology that records and verifies transactions. The white paper it released ...

In the complex advertising landscape, businesses grapple with obscurity, accountability gaps, and intermediary proliferation. This introduction paves the way for unconventional solutions through ...

The online advertising industry isn’t just booming. It’s perhaps never been more powerful — or important — than it is right now, according to a recent Forrester study. Indeed, by 2021, marketing ...

In a highly competitive and rapidly digitizing business ecosystem, advertising plays a major role in a brand’s success. So much so, that according to MarketingDive, global ad spending was expected to ...