Google today introduced a number of new products around Bluetooth Low Energy (BLE) beacons in an effort to challenge Apple’s iBeacon ecosystem. These new products include a new open beacon format, ...

Google today launched Eddystone, a new open format for Bluetooth low-energy (BLE) beacons to communicate with people’s devices. To help developers build apps using this technology, Google is also ...

Bluetooth beacons enable proximity-based contextual awareness, but implementing beacons on a product can present some interesting design and development challenges. First, there is no official ...

Google announced an open source Bluetooth Low Energy (BLE) beacon format it calls Eddystone, a standard designed to help developers work with beacons and provide location-based content to smartphones.

Although vendor-written, this contributed piece does not advocate a position that is particular to the author’s employer and has been edited and approved by Network World editors. Google’s recent ...

The industry is abuzz at present with many people talking about the endless opportunities and possibilities around BLE Beacons, and amidst all the discussion remains a large amount of confusion around ...

Recently my family and I went on an East Coast road trip. We visited 4 major cities – Philadelphia, Washington D.C., New York City, and Niagara Falls Ontario – within the space of a week. Apps like ...

There is an app for almost everything these days. If you’ve been shopping lately, visited a tourist destination or gone out to eat, you’ve probably encountered the many businesses trying to get you to ...