There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Ball-point pens. The office essential. One minute you have a whole box and the next you’re left scuffling around scribbling on old receipts trying to find one with a bit of life left in it. But fear ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...

Stationery manufacturer BIC has provoked widespread online ridicule after designing a range of pink and purple pens just 'for her'. The pens, which are promoted as “designed to fit comfortably in a ...