Five decades ago, the field of behavioural economics was just getting off the ground, as psychologists brought insights from their studies to the theory-heavy world of academic economics. The ...

At first blush, economics might not seem like something your everyday marketer needs to understand. But the study of behavioral economics examines psychological and emotional factors in human decision ...

Ever bought a monthly gym membership thinking it would make you go more often? Or chosen a health insurance policy with a lower deductible, even though the premium was much higher? You’re not alone – ...

Bloomberg Opinion columnist Barry Ritholtz speaks with behavioral economics expert Daniel Kahneman, who wrote the bestselling book "Thinking, Fast and Slow" and won the Nobel Prize in economics.

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Over the last 10 years, Behavioral Economics (BE) has become increasingly popular (see Google Trends chart below). According to BE, people’s economic decisions are often less guided by stable ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...