Rolex makes roughly 1 million watches a year, according to the best estimates. Sounds like a big number, but nine figures isn’t remotely enough to meet the frenzied demand of luxury watches from ...

Last year, at the 24 Hours of Le Mans endurance motorsport race in France, the Rolex surprised and excited fans once again by releasing a new version of its already celebrated and impossible-to-buy-at ...

We’re at the start of a new year, and you know what that means: It’s time for Rolex’s big annual price increase. The Crown typically raises prices on its watches at the start of each year to keep pace ...