Getting everyone in a company working toward the same goal is crucial for success. When teams aren’t on the same page, ...

A well-crafted strategy outlines where an organisation wants to go, but alignment ensures that everyone moves in that ...

Alignment between strategy and execution is the invisible multiplier behind every high-performing organization.

Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.