Getting everyone in a company working toward the same goal is crucial for success. When teams aren’t on the same page, ...

Alignment between strategy and execution is the invisible multiplier behind every high-performing organization.

A well-crafted strategy outlines where an organisation wants to go, but alignment ensures that everyone moves in that direction together. When objectives at organisational, departmental, team, and ...

The beginning of the year is when clarity matters most. As CEO, your primary responsibility is to define what truly matters—and what does not. Clear priorities prevent distraction and align energy ...

Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.