The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Production companies are hiring AI directors and using the tech more as clients increasingly request it. Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative ...

More and more, small to medium-sized businesses are opting for agencies that operate more as a growth partner than the traditional one-and-done campaign model. If you’re data-driven, knowing that ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 hour 33 min ago By Tim Nudd - 2 hours 53 min ago By Tom Wormald - 5 hours 33 min ago 5 hours 33 min ago By Andre Banks - ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

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This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...