For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Our Visit Segmentation provides exactly that. This type of model not only makes it easier for marketers to use the data to answer questions they have, it helps them frame meaningful questions. Digital ...